Let's Talk Shop
Jessica Conick Jessica Conick

Let's Talk Shop

We were recently asked to speak on a panel about how retailers can thrive in today’s market. As an industry that’s typically been slower to change than most, retail has been on a wild ride over the past few years. The market is rapidly changing and the demand for innovation is greater than ever so it’s important to stay on top of industry best practices and strategies. Whether you’re an independent boutique, a multi-door retailer, or a DTC brand, capturing customer interest, loyalty, and data is key to thriving in this industry.

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Consultant Wisdom: The Key Ingredient Your Team Might Be Missing
daphne benzaquen daphne benzaquen

Consultant Wisdom: The Key Ingredient Your Team Might Be Missing

In today's dynamic business landscape, the role of Marketing is pivotal for growth and success. However, not every company requires or can afford a full-time Director of Marketing in this role. This is where a consultant comes into play. Ideal for small to mid-sized businesses or those in transitional phases, a marketing consultant offers the expertise and strategic vision of a seasoned marketing executive without the financial commitment of a full-time Director of Marketing.

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2024's Marketing Mixtape: Fresh Beats in Email and Marketing Trends
daphne benzaquen daphne benzaquen

2024's Marketing Mixtape: Fresh Beats in Email and Marketing Trends

As we spin through 2024, it's clear that the rhythm of marketing is evolving. From fostering genuine connections to leveraging the power of social search, these trends are the beats to your brand's melody. So, tune into these trends, harmonize your strategies, and watch as your marketing hits all the right notes in this symphony of digital evolution. Here's to making 2024 your most resonant marketing year yet!

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